My long term colleague and business partner John and I created an Ipad/Iphone/Android app for businesses that sell products through catalogs. AV Diamond is one of the major wholesalers in the Jewelry industry. It has 5,000 to 6,000 retail client base and it sells its products mainly through catalogs and trade shows. We added the catalog app so that the retail clients can reach the catalog using Ipads and Android tablets, and place their orders right away in the app.